AN INDEPENDENT PROJECT · NEW YORK

STARTSMALL.THINKBEYOND.

At 18, I decided to stop waiting for the perfect moment and start building something of my own.

01 — 04
THE BEGINNING

ORIGIN

THE STORY

I'M NOT BUILDING A STORE.
I'M BUILDING SOMETHING OF MY OWN.

I'm 18, based in New York, and learning by doing. NEZERIA began with a simple step: starting to sell fragrances while building the vision behind the brand. I am the founder, and I am building this one step at a time.

There was no big office. No giant team. No perfect plan. Just faith, discipline, creativity and the willingness to start before everything was figured out. What begins with fragrance is part of a much bigger vision: to build a brand that can reach people everywhere.

YOERLIN — FOUNDER / DESIGNER

0YEARS OLD

0FOUNDATION

∞PEOPLE TO REACH

NYWHERE IT STARTED

02 · THE CRAFT

DESIGN IS NOT
DECORATION.

I design websites, digital experiences and identities with one goal: make people feel something.

WEB DESIGN

Interfaces with personality, motion and purpose.

BRAND IDENTITY

Turning an idea into something people can recognize.

CREATIVE DIRECTION

Building the feeling behind the product.

FRAGRANCE

Starting with perfumes and building a world around identity, presence and purpose.

“THE FIRST VERSION
DOESN'T HAVE TO BE
PERFECT. IT HAS TO EXIST.”

BUILD
→

LEARN
→

REPEAT
→

03 · THE VISION

ONE DAY AT A TIME.

NEZERIA is allowed to evolve. We are starting with fragrances, but the vision reaches further: to grow into a global brand guided by faith, purpose, excellence and biblical values.

NOW

START

Start with fragrances. Build the identity. Learn the business. Make the first sale. Keep improving.

GROW

Turn a personal fragrance project into a recognizable brand with a purpose bigger than the product.

THEN

EXPAND

Expand beyond fragrances into new ideas, products and experiences, reaching people in more places around the world.

ALWAYS

CREATE

Keep building with faith, integrity, excellence and the conviction that purpose should guide the work.

04 · NOTES FROM THE BUILD

THINGS I'M
LEARNING.

01 / STARTING

Why start at 18?

Because there is no rule saying you need to have everything figured out before you begin.

02 / DESIGN

Make people feel.

A website can be functional and still have a soul. Details are what make a digital experience memorable.

03 / FAITH + BUSINESS

Purpose before scale.

The goal is not simply to sell. It is to build something meaningful, serve people well and let the vision grow beyond its first product.

05 · THE FOUNDATION

FAITH.
PURPOSE.
EXCELLENCE.

NEZERIA is inspired by biblical principles of purpose, stewardship, perseverance and serving others. The fragrance is where we begin; the vision is much bigger.

“WHATEVER YOU DO, WORK AT IT WITH ALL YOUR HEART.” — COLOSSIANS 3:23

✦BUILD
WITH
PURPOSE

THIS IS ONLY THE BEGINNING.

WATCH
NEZERIA
GROW.

One founder. One fragrance at a time. One vision to reach the world.